One reason why users leave a website almost immediately after clicking it is outdated content. If this has happened (or is happening) to your business website, this obviously means lost clients and revenue.
A key part of maintaining a website is knowing when to refresh it as needed. But how do you know when it’s the right time?
While the answer to this will vary depending on the company or business the website represents, there are some general signs you can watch out for.
Read on to know more!
Your company/business has achieved some milestones
If your company or business has garnered a number of achievements, don’t forget to share it on your website.
Achievements such as certifications, awards, and recognitions play a big role in establishing the integrity and capabilities of your brand.
Your business may also have recently been hired by popular brands, so update your homepage with their names. Again, this strengthens your business’s competence.
Another important milestone is any finished project (usually found in a website’s portfolio section). Always keep in mind to regularly update your business portfolio with necessary details of your finished projects.
Your competitors’ website looks better than yours
Are you actively conducting competitor research? If not, you definitely should!
Check your competitors’ websites—how they market their services, the website’s user experience, its content, and so on. How does your website stack up against theirs?
If your website is slower, has poor user experience, and isn’t catchy enough compared to your rivals, any potential customers will most likely shift to other websites.
You have rebranded your business/company
Your company/business website serves to communicate who you are, what you stand for, what you can offer, and so on to your audience.
Thus, if you have rebranded your company/business, then your website would obviously fail to communicate who you are now to your market.
Make sure your website becomes rebranded as well to ensure your clients won’t be confused. Remember, confused customers will most likely exit your site and go somewhere else.
Your website’s SEO rankings are going down
Websites with good search engine optimisation appear on search engines’ first pages. This means it will be easier and faster for potential customers to find those businesses/companies.
Needless to say, if your website’s SEO rankings are going down, people will most likely be heading over to your competitors’ websites.
Hence, you’ve got to ensure your content is SEO-friendly. To achieve this, take note of Google’s guidelines and do so consistently.
Your website has a high bounce rate
Your website has a high bounce rate if users are only checking out one page of your site before exiting.
While having a high bounce rate isn’t necessarily a bad thing in certain instances, it is a red flag if you need users to visit more than one page of your site for it to have a significant impact on your business or company.
So if your website has a high bounce rate, why are users not exploring other pages of your website? According to Crazy Egg, there are several causes such as:
- Speed issues
- Bad content
- Poor user experience
- Technical errors
Thus, you may need to focus on updating your website in these areas.
Hopefully, this article has helped you identify whether you need to refresh your website soon!
In addition, since we’re on the subject of technology, we’ve got other techy articles that might help you out. Feel free to check them:
- Best VPN providers in Ireland
- Best digital marketing agencies in Ireland
- Best data recovery companies in Dublin
- Best fibre broadband providers in Ireland
- Best accounting software in Ireland
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